About: The Red Lobster is a casual dining restaurant with 680 locations in the USA. Started in 1968 by Bill Darden. The Red lobster tries to implement CSR by means of “giving back to the sea”. This means that they only serve seafood that is “sustainable” (available, affordable and high quality).
Goal: Finding out if the red lobster concept works in The Netherlands.
Methods: By using the 5 W’s and the 5 P’s we’ll describe the concept of the Red Lobster. using these conclusions it is possible to investigate the chance of success in The Netherlands.
